Research Article
A Hybrid Network Model to Extract Key Criteria and Its Application for Brand Equity Evaluation
Table 3
Key indices of the network of support measures.
| | | x
1 | x
2 | x
3 | x
4 | x
5 | x
6 | x
7 | x
8 | x
9 | x
10 | x
11 | x
12 | x
13 | x
14 | x
15 |
| | Degree | 21 | 14 | 10 | 10 | 16 | 4 | 2 | 20 | 20 | 4 | 18 | 22 | 20 | 19 | 10 | | Betweenness |
0.08
|
0.08
|
0.01
|
0.12
|
0.03
|
0.00
|
0.00
|
0.04
|
0.02
|
0.00
|
0.07
|
0.45
|
0.03
|
0.02
|
0.07
| | Closeness |
0.78
|
0.70
|
0.70
|
0.64
|
0.70
|
0.74
|
0.54
|
0.70
|
0.64
|
0.45
|
0.70
|
1.00
|
0.67
|
0.67
|
0.56
| BP score
(normalized) |
0.02
|
−0.05
|
0.60
|
0.11
|
−0.04
|
−0.02
|
0.05
|
0.11
|
0.19
|
0.13
|
0.18
|
0.04
|
0.07
|
0.07
|
0.09
|
|
|
