Service Quality of Online Shopping Platforms: A Case-Based Empirical and Analytical Study

Table 2

Summary of regression analysis.

Corresponding hypothesis	Independent variable	Standardized coefficient	t-value	Sig.
Hypothesis 1	Efficiency	−0.057	−0.575	0.573
Hypothesis 2	Reliability	0.087	0.896	0.383
Hypothesis 3	Fulfillment & responsiveness	0.582	2.255	0.038**
Hypothesis 4	Flexibility	0.062	0.406	0.690
Hypothesis 5	Privacy	0.307	1.391	0.182

Remarks:
dependent variable: customer loyalty.
**hypothesis is supported.