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| Evaluation criteria | Evaluation subcriteria | Descriptions |
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| Service prices (SP) | Charging methods (SP1) | Charge by times, monthly, quarterly, and yearly membership fee for courses and facilities rental. |
| Special discounts (SP2) | Occasional marketing projects like coupons, free gifts, and anniversary discount for consumers. |
| Membership benefits (SP3) | Members have birthday coupons, personal lockers, member publications, and free fitness coach lessons. |
| Ads and activities (SP4) | Sports centre ads for sport games competition, public service activities, and health advocacy to match consumers’ needs and attention. |
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| Site conditions (SC) | Environment atmosphere (SC1) | Sport centre creates health and sport atmosphere. |
| Professional facilities (SC2) | Complete sports facilities and equipment. |
| Internal planning (SC3) | Different sport facilities plan for suitable space. |
| Facilities safety (SC4) | Regular facility safety inspection and monitoring of facility installations according to legal instructions. |
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| Staff qualifies (SQ) | Communication and coordination (SQ1) | Staff should service and communicate with consumers quickly and correctly. |
| Professional skills (SQ2) | Coach should have professional knowledge and instruction skills. |
| Service attitude (SQ3) | Service staff (not including coach) should properly handle consumers’ complaints and provide best service satisfaction. |
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| Sport products (SD) | Sports types (SD1) | Sport centre can provide sports type. |
| Sports features (SD2) | Sport centre facilities have special features and attractions. |
| Renew plan (SD3) | Sport centre facilities and lessons are periodically renewed. |
| Leisure facilities (SD4) | Sport centre has leisure facilities such as a coffee shop, convenient store, message service, and kids’ playground. |
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| Traffic conditions (TC) | Transport facilities (TC1) | Sport centre location can be reached by multiple public transportation modes. |
| Parking space (TC2) | Plenty of parking space for customers’ cars and motorcycles. |
| Distance (TC3) | The distance between customers’ homes or work places to sports centre. |
| Neighbourhoods (TC4) | Sports centre is convenient to most neighbourhoods. |
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| Operations management (OM) | Management systems (QM1) | Financial and operational departments have effective management systems to prevent financial crises or downtimes. |
| Safety maintenance (QM2) | Consumers’ safety should be the first priority of centre management. |
| Business hours (QM3) | Daily business hours from daytime (open) to night time (close). |
| Emergency response capabilities (QM4) | Proper handling of emergency issues and regular emergency response practice. |
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