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Mathematical Problems in Engineering
Volume 2013 (2013), Article ID 231826, 8 pages
http://dx.doi.org/10.1155/2013/231826
Research Article

Research on Effectiveness Modeling of the Online Chat Group

1School of Information & Electronic Engineering, Zhejiang Gongshang University, Hangzhou, 310018, China
2Information Management Center, Training Department, Information Engineering University, Zhengzhou, 450002, China

Received 25 May 2013; Revised 9 September 2013; Accepted 10 September 2013

Academic Editor: Panos Liatsis

Copyright © 2013 Hua-Fei Zhang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The online chat group is a small-scale multiuser social networking platform, in which users participate in the discussions and send and receive information. Online chat group service providers are concerned about the number of active members because more active members means more advertising revenues. For the group owners and members, efficiency of information acquisition is the concern. So it is of great value to model these two indicators’ impacting factors. This paper deduces the mathematical models of the number of active members and efficiency of information acquisition and then conducts numerical experiment. The experimental results provide evidences about how to improve the number of active members and efficiency of information acquisition.