Research Article

Influential Factors and Strategy of Sustainable Product Development under Corporate Social Responsibility in Taiwan

Table 11

Content analysis of 6 W.

6 W questionsWhoWhatWhomHowWhat effectWhy

How does CSR influence sustainable product development? What are the key points or criteria in the introduction?CSRTo change firms’ past concept of profits. Sustainable products are declared as good actions and new concepts.CorporateNecessity of profits and environmental protection are compared. Recycling of the products. To change corporate development and divide sustainable development from profits as a priority.We choose the products in order to survive.

What are the factors of sustainable product development in the product development process? What is the relationship with design development?Sustainable product developmentRegulations must be concerned.
Cooperation of industrial chains.
Concerns of cost and quality.
CorporateFunctions, added value, and materials of products should be environmental, safe, based on human factor engineering, and able to be maintained. Functions of products will be influenced. Actual value will be higher than the priority of green products. For the restriction of regulations.

How does CSR influence current sustainable product development? Does it change the design?CSR
The sustainable development process will not be influenced significantly. Sustainable product designProfit is the priority. In the development process, some factors will change the design. The process is inevitable.Change the firms that treat profits as the priority. The implementation of CSR will be the niche in the future.

What are the factors of CSR? What are the effects on the sustainable product development and the manufacturing process?
CSRIn order to construct brands, firms must recognize the additional responsibility, safety, and necessity. CorporateEnvironmental protection should be included in the product development and manufacturing process. It must match the regulations. It will certainly influence the product sustainability and manufacturing process. Product development and manufacturing processes must match related regulations.

What are the factors needed to develop sustainable products for CSR? What can be the obstacles in practice?CSRValue of CSR and consumers’ identification with CSR.Sustainable product developmentThe implementation must be difficult. Firms do not necessarily value CSR. They treat profits as the priority. Thus, they must rely on governmental promotion and practice of laws.
Firms that treat
profit as a priority will turn to CSR.
CSR is the trend of the future, and firms can obtain value besides the profits.

What are the messages received by consumers from successful sustainable products?Sustainable productConsumers can buy products at a good bargain.
ConsumerBased on CSR, firms are expected to have measures related to production and price adjustment or to treat the development of CSR in a broader sense.Construction of corporate brand image, construction of word-of-mouth of sustainable products, and construction of quality of products and services.When they are concerned about society, they are more likely to be accepted by consumers. They can enhance their reputation and create brand image.

What are the factors of sustainable products?Sustainable productEnergy conservation, reclaim, resolve, green manufacturing, maintenance, and high value added.CorporateMonitoring of the product manufacturing supply chain and energy-saving system of products.The downstream supply chain must follow governmental laws and corporate policy, change the original system, and adopt the development of energy saving and carbon reduction.For the restrictions of governmental regulations, firms must follow the rules.

In current corporate development sustainable products, what are the success factors of product development? What are the aspects that do not accomplish the goals of sustainable product development? What are the problems?Sustainable product developmentThe basic factors of sustainable product development are technical standards, cooperation of industrial chains, economic benefits, and business owners’ concepts.
CorporateGuarantee of quality, subjectivity of firms, and market demand.Promotion of quality and functions of products.Creation of brand image.