No Refund or Full Refund: When Should a Fashion Brand Offer Full Refund Consumer Return Service for Mass Customization Products?

Table 1

Parameter	𝛼	𝛽	𝛾	𝜃	𝛿	𝜙	𝜑	𝑣	𝑠	𝑙	𝑘	𝜌	𝜎𝐷	𝜎𝑅
Value	2000	30	2	30	10	20	8	0.2	1	0.8	0.02	0.3	100	20