Research Article

No Refund or Full Refund: When Should a Fashion Brand Offer Full Refund Consumer Return Service for Mass Customization Products?

Table 2

(a) Sensitivity analysis on the effect brought by   (with ). (b) Sensitivity analysis on the effect brought by (with ). (c) Sensitivity analysis on the effect brought by (with ). (d) Sensitivity analysis on the effect brought by (with ). (e) Sensitivity analysis on the effect brought by (with ).
(a)

Optimal strategy

03573.464Consumer return with full refund
0.00251346.646Consumer return with full refund
0.005828.6819Consumer return with full refund
0.0075618.2397Consumer return with full refund
0.01508.4378Consumer return with full refund
0.0125442.3226Consumer return with full refund
0.015398.6414Consumer return with full refund
0.0175367.8473Consumer return with full refund
0.02345.0745Consumer return with full refund
0.0225327.6048Consumer return with full refund
0.025313.8096Consumer return with full refund
0.0275302.6579Consumer return with full refund
0.03293.4675Consumer return with full refund
0.0325285.7699Consumer return with full refund
0.035279.2335Consumer return with full refund
0.0375273.617Consumer return with full refund
0.04268.7412Consumer return with full refund
0.0425264.4703Consumer return with full refund
0.045260.6994Consumer return with full refund
0.0475257.3464Consumer return with full refund
0.05254.3461Consumer return with full refund

(b)

Optimal strategy

03573.464Consumer return with full refund
0.00251077.694Consumer return with full refund
0.005550.2467Consumer return with full refund
0.0075351.1763Consumer return with full refund
0.01253.4773Consumer return with full refund
0.0125197.6467Consumer return with full refund
0.015162.3939Consumer return with full refund
0.0175138.5062Consumer return with full refund
0.02121.4449Consumer return with full refund
0.0225108.7525Consumer return with full refund
0.02598.99825Consumer return with full refund
0.027591.30056Consumer return with full refund
0.0385.09028Consumer return with full refund
0.032579.98568Consumer return with full refund
0.03575.72236Consumer return with full refund
0.037572.11208Consumer return with full refund
0.0469.01759Consumer return with full refund
0.042566.33674Consumer return with full refund
0.04563.99209Consumer return with full refund
0.047561.924Consumer return with full refund
0.0560.08586Consumer return with full refund

(c)

Optimal strategy

03573.464Consumer return with full refund
0.0025972.1282Consumer return with full refund
0.005447.7589Consumer return with full refund
0.0075257.8076Consumer return with full refund
0.01168.0751Consumer return with full refund
0.0125118.62Consumer return with full refund
0.01588.45607Consumer return with full refund
0.017568.6862Consumer return with full refund
0.0255.01266Consumer return with full refund
0.022545.15184Consumer return with full refund
0.02537.79863Consumer return with full refund
0.027532.16292Consumer return with full refund
0.0327.74351Consumer return with full refund
0.032524.2099Consumer return with full refund
0.03521.33693Consumer return with full refund
0.037518.96689Consumer return with full refund
0.0416.98659Consumer return with full refund
0.042515.31309Consumer return with full refund
0.04513.88447Consumer return with full refund
0.047512.65375Consumer return with full refund
0.0511.58473Consumer return with full refund

(d)

Optimal strategy

03573.464Consumer return with full refund
0.0025872.1531Consumer return with full refund
0.005354.8006Consumer return with full refund
0.0075176.2229Consumer return with full refund
0.0195.8788Consumer return with full refund
0.012553.7666Consumer return with full refund
0.01529.38607Consumer return with full refund
0.017514.25304Consumer return with full refund
0.024.366616Consumer return with full refund
0.0225−2.34816No return
0.025−7.0484No return
0.0275−10.4174No return
0.03−12.8778No return
0.0325−14.7011No return
0.035−16.0677No return
0.0375−17.1003No return
0.04−17.8848No return
0.0425−18.4824No return
0.045−18.9374No return
0.0475−19.2824No return
0.05−19.542No return

(e)

Optimal strategy

03573.464Consumer return with full refund
0.00052374.058Consumer return with full refund
0.0011653.531Consumer return with full refund
0.00151190.932Consumer return with full refund
0.002878.7702Consumer return with full refund
0.0025659.8301Consumer return with full refund
0.003501.4762Consumer return with full refund
0.0035384.0431Consumer return with full refund
0.004295.1391Consumer return with full refund
0.0045226.6607Consumer return with full refund
0.005173.1403Consumer return with full refund
0.0055130.7888Consumer return with full refund
0.00696.91849Consumer return with full refund
0.006569.58424Consumer return with full refund
0.00747.35295Consumer return with full refund
0.007529.15195Consumer return with full refund
0.00814.16698Consumer return with full refund
0.00851.772005Consumer return with full refund
0.009−8.51977No return
0.0095−17.0909No return
0.01−24.2446No return
0.0105−30.2239No return
0.011−35.2243No return
0.0115−39.4048No return
0.012−42.8955No return
0.0125−45.8034No return
0.013−48.217No return
0.0135−50.2098No return
0.014−51.8436No return
0.0145−53.17No return
0.015−54.2326No return