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Mathematical Problems in Engineering
Volume 2013, Article ID 607184, 16 pages
http://dx.doi.org/10.1155/2013/607184
Research Article

Cooperative Advertising in a Supply Chain with Horizontal Competition

1School of Management, University of Science and Technology of China, Hefei, Anhui 230026, China
2Sheldon B Lubar School of Business, University of Wisconsin-Milwaukee, Milwaukee, WI 53201-0413, USA

Received 27 April 2013; Accepted 20 May 2013

Academic Editor: Tsan-Ming Choi

Copyright © 2013 Yi He et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citations to this Article [4 citations]

The following is the list of published articles that have cited the current article.

  • Yi He, Zhiying Liu, and Khalid Usman, “Coordination of Cooperative Advertising in a Two-Period Fashion and Textiles Supply Chain,” Mathematical Problems in Engineering, vol. 2014, pp. 1–10, 2014. View at Publisher · View at Google Scholar
  • Qianqian Yuan, Shilling Song, and Feng Yang, “Advertising for price-sensitive products with multi-attribute considered,” International Journal of Production Research, vol. 54, no. 13, pp. 3796–3807, 2016. View at Publisher · View at Google Scholar
  • Yong Luo, Shi-zhao Wang, Xiao-chen Sun, and Oscar D. Crisalle, “Analysis of retailers' coalition stability for supply chain based on LCS and stable set,” International Journal Of Production Research, vol. 54, no. 1, pp. 170–185, 2016. View at Publisher · View at Google Scholar
  • Weimin Ma, Rong Cheng, Hua Ke, and Jianguang Zhang, “Store-Brand Production Arrangement Based on the Game Theory,” Mathematical Problems in Engineering, vol. 2018, pp. 1–10, 2018. View at Publisher · View at Google Scholar