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Mathematical Problems in Engineering
Volume 2013 (2013), Article ID 607184, 16 pages
Research Article

Cooperative Advertising in a Supply Chain with Horizontal Competition

1School of Management, University of Science and Technology of China, Hefei, Anhui 230026, China
2Sheldon B Lubar School of Business, University of Wisconsin-Milwaukee, Milwaukee, WI 53201-0413, USA

Received 27 April 2013; Accepted 20 May 2013

Academic Editor: Tsan-Ming Choi

Copyright © 2013 Yi He et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Yi He, Qinglong Gou, Chunxu Wu, and Xiaohang Yue, “Cooperative Advertising in a Supply Chain with Horizontal Competition,” Mathematical Problems in Engineering, vol. 2013, Article ID 607184, 16 pages, 2013. doi:10.1155/2013/607184