An Innovative Design Methodology KKBDCA for Affective Product Development

Table 5

The QTI mapping result: relationship between Kansei words and design elements.

Design elements	𝑌1	𝑌2	𝑌3
X1
X11	−0.140	0.166	0.471
X12	0.000	0.000	0.000
X13	−0.318	−0.498	0.767
X2
X21	−0.710	−0.417	−0.395
X22	0.244	−0.897	−0.395
X23	0.000	0.000	0.000
X3
X31	0.000	0.000	0.000
X32	0.346	0.249	0.323
X33	1.092	1.235	0.940
X34	1.071	1.622	0.380
X4
X41	−0.028	−0.215	−0.041
X42	0.000	0.000	0.000
X43	0.144	−0.198	−0.112
X44	−0.027	−0.565	−0.137
X5
X51	0.000	0.000	0.000
X52	−0.353	−0.130	0.158
X6
X61	0.020	−0.096	−0.325
X62	0.000	0.000	0.000
X63	0.004	−0.886	−0.927
X64	−0.223	−0.281	0.213
X7
X71	0.000	0.000	0.000
X72	0.109	−0.145	0.061
X73	−0.011	0.050	−0.552
X74	−0.147	−0.554	−0.345
X8
X81	0.620	0.342	−0.302
X82	0.580	0.483	−0.582
X9
X91	0.262	0.115	0.286
X92	−0.049	−0.254	−0.174
X93	0.000	0.000	0.000
X94	−0.087	−0.009	−0.231
X10
X101	−0.030	−0.288	−0.118
X102	0.138	0.331	0.332
X103	−0.024	0.269	0.084
X104	0.000	0.000	0.000
X11
X111	0.000	0.000	0.000
X112	−0.084	0.308	0.445
X113	−0.295	0.490	0.299
𝐶 (constant)	3.814	3.884	3.972
𝑅^2	0.889	0.592	0.688