An Innovative Design Methodology KKBDCA for Affective Product Development

Table 7

The design reference: the sample with high CSI score.

Sample N15		Weightings
Design category	Design elements	PCC (𝑌1)	PCC (𝑌2)	PCC (𝑌3)
X1	X11	−0.140	0.166	0.471
X2	X23	0.000	0.000	0.000
X3	X33	1.092	1.235	0.940
X4	X42	0.000	0.000	0.000
X5	X51	0.000	0.000	0.000
X6	X62	0.000	0.000	0.000
X7	X72	0.109	−0.145	0.061
X8	X81	0.620	0.342	−0.302
X9	X91	0.262	0.115	0.286
X10	X102	0.138	0.331	0.332
X11	X112	−0.084	0.308	0.445
Kansei word credits (𝑌1, 𝑌2, 𝑌3)		𝑌1=4.98	𝑌2=4.94	𝑌3=5.65
CSI		15.350