Analyzing Lifestyle and Consumption Pattern of Hire Groups under Product Service Systems in Taiwan

Table 9

Factors of the lifestyle clusters and means of coefficients.

7 factors	Cluster 1; Simple financial management	Cluster 2; Environment and taste	Cluster 3; Fashionable and flexible	Cluster 4; Careful purchase	Cluster 5; Smart consumption
Factor 1; Fashionable	−0.22001	0.07168	0.80084	−0.36694	−1.14294
Factor 2; Stable and cautious	0.76913	−0.22018	−0.41585	1.10397	−0.72273
Factor 3; Unique taste	−0.45461	0.43147	−0.09925	1.33478	−0.21367
Factor 4; Strict budgeting	0.08988	0.32764	−0.17508	−1.29227	0.42305
Factor 5; Environmental	−0.37356	1.20943	−0.13446	0.12425	−0.64711
Factor 6; Interactive consumption	−0.29853	0.26664	0.02640	0.40808	−0.07634
Factor 8; Economic and flexible	−0.44042	−0.56035	0.53754	0.33632	0.18783
Number of people	52	38	62	15	31
Percentage	26%	19%	31%	8%	16%