Research Article

Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan

Table 12

Sustainable product design specification from the BOP’s standpoint.

Life recycleSustainable product design specification from the BOP standpoint

Marketing survey
(LC-BOP)
(1) Do exact positioning and distinction concerning consumer groups.
(2) Investigate the consumer product demands and consumption habits.
(3) The in-depth investigation of consumers, regions and local resources.
(4) Designers need to have the concept of BOP and green design to satisfy the needs of the BOP.

Material selection(1) Select appropriate materials for product use.
(2) Select the maximum utilization rate of the material. (LC-BOP)
(3) Select high durability material. (LC-BOP)
(4) Choose environmentally friendly alternative material under the cost considerations. (LC-BOP)
(5) Avoid the use of toxic and harmful ingredients of the raw materials.
(6) Avoid excessive use of synthetic materials. (LC-BOP)
(7) Try to use biodegradable materials.
(8) Simplify the use of material, and avoid mixing different materials.
(9) Try to use recyclable and recycled material.
(10) Minimize the amount of material.
(11) Proper use of raw materials.
(12) Attention to the characteristics of the material and conditions of use.
(13) Use the compatibility characteristics of the material.
(14) Reduce the material for chemical treatment (painting, plating).
(15) More use of latch design to reduce the use of screws.

Mechanism design(1) Avoid designing disposable products.
(2) Try to reduce the size.
(3) Modeling is not the pursuit of short-term popularity.
(4) Material structure simplified.
(5) Use mining dismemberment design and easy to disassemble combination instead of one-piece design.
(6) Use easy ways to replace parts of the structure.
(7) Improve the attitude of the people in using the product.
(8) No acute angle design to ensure the safety of users.
(9) The life of components has to be unified. (LC-BOP)
(10) Reduce the extra unnecessary functions. (LC-BOP)
(11) Avoid the use of complicated and too many components. (LC-BOP)
(12) Take the idea of function-oriented to achieve the simplification of the product features. (LC-BOP)

Manufacturing process(1) Select provincial materials processing.
(2) Reduce waste generation process.
(3) Try to use natural energy in the manufacturing process
(4) Reduce process waste water, waste, toxic emissions and noise.
(5) Develop manufacturing technology for more provincial energy resources.
(6) Use the excess energy in the process.
(7) Reduce unnecessary and non-essential processes to achieve the goal of reducing process waste. (LC-BOP)
(8) Reduce the failure rate of the product manufacturing process. (LC-BOP)

Package design(1) Use the design for easy packaging.
(2) Simplify the package structure to enhance strength
(3) Avoid excessive packaging.
(4) Reduce the use of foam plastic.
(5) Try to use natural resources or paper.
(6) Use non-toxic, easy to decompose, recyclable and renewable packaging materials.
(7) The material selections have to be simplified as much as possible.
(8) Reduce the amount of ink used.
(9) Products and packaging combined into one design.
(10) Consider the issue of consumer safety.
(11) Use neutral packaging to increase the multi-utilization of the packaging. (LC-BOP)

Transport distribution(1) Use the most economical mode of transport.
(2) Reduce the pollution caused during transportation.
(3) Recycle the pallets during transport.

Sales model (LC-BOP) (1) Highlight the characteristics and value of one item to enhance consumers’ willingness to purchase.
(2) Use the Internet as a pathway.
(3) Create a pipeline to directly contact consumers.
(4) Construct a sales database.

Consumer using(1) Increase consumer use efficiency and satisfaction.
(2) Simplify the function and operation.
(3) Reduce the chance of error in the operation, and establish the correct operation.
(4) Ensure the safety of users.
(5) Select the best way with the lowest pollution.
(6) Increase energy efficiency.
(7) Reduce the use phase pollution emissions generated.
(8) Increase the life of the product and the subsequent use value. (LC-BOP)
(9) Test consumers’ bottom line. (LC-BOP)

Recycling(1) Guide the user to improve the recycling.
(2) Establish and improve the recycling system.
(3) Try to promote resource recycling.
(4) Select the most appropriate recycling way among the waste disposal methods.
(5) Increase the ease of disassembly and easy recovery. (LC-BOP)
(6) Re-use and regenerate recycled goods back to the design of the product. (LC-BOP)
(7) Construct secondary products to reduce product costs and extend the life of the product. (LC-BOP)

Environment design(1) The interior design needs to consider the material combination with the neat concept.
(2) Provide a beautiful and suitable urban living space planning and design.
(3) Consider comprehensive urban landscape design and community planning.
(4) Effectively improve the environment as a starting point. (LC-BOP)
(5) Do the product design to match the exact needs of the BOP. (LC-BOP)
(6) From the view of social care, do comprehensive design planning. (LC-BOP)

Environmental law(1) Follow environmental regulations and standards.
(2) Seek Green Mark certification.
(3) Combine the government relief bill with policy. (LC-BOP)