Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan

Table 5

Crosstab of BOP’s green consumption willingness.

Item	Yes		No
	Frequency	Percentage	Frequency	Percentage
I would choose to buy green products, even if the price is more expensive.	74	38.95%	116	61.05%
Since the rise of the green consumer awareness, I will consider green-related products when selecting and purchasing.	146	76.84%	44	23.16%
I will give up buying brand products or green products because of the price.	155	81.58%	35	18.42%
I will buy the products which emphasize environmental protection	116	61.05%	74	38.95%
When buying green products, I will focus on brand.	121	63.68%	69	36.32%
When buying green products, I will attach importance to price.	175	92.11%	15	7.89%
When buying green products, I will attach importance to quality.	185	97.37%	5	2.63%
When buying green products, I will attach importance to functionality.	184	96.84%	6	3.16%
When buying green products, I will make reference to recommendations of friends and relatives.	155	81.58%	35	18.42%
I will buy green products because of environmental labels.	129	67.89%	61	32.11%
When purchasing goods, I will consider whether the product has environmentally friendly features.	150	78.95%	40	21.05%