Research Article
Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan
Table 9
Component matrix of green consumption scale of principal component analysis after rotation.
| Subject of green consumption | Factors | Factor 1 | Factor 2 | Factor 3 | Factor 4 | Factor 5 | Factor 6 | Factor 7 | Factor 8 | Factor 9 | Factor 10 |
| 31 |
0.780 | 0.114 | 0.057 | −0.025 | 0.149 | −0.143 | 0.052 | 0.035 | 0.131 | −0.092 | 12 | 0.733 | −0.046 | −0.070 | 0.193 | 0.164 | 0.174 | 0.110 | −0.060 | −0.091 | 0.068 | 30 | 0.725 | 0.124 | 0.150 | −0.105 | −0.043 | −0.096 | 0.001 | 0.073 | 0.195 | −0.096 | 13 | 0.683 | 0.149 | 0.017 | 0.180 | −0.118 | 0.094 | 0.034 | 0.151 | −0.105 | 0.040 | 15 | 0.674 | −0.129 | −0.093 | 0.056 | 0.285 | 0.180 | −0.085 | −0.188 | 0.042 | 0.084 | 10 | 0.586 | 0.070 | 0.019 | 0.304 | 0.066 | 0.305 | 0.071 | −0.042 | −0.269 | 0.076 | 14 | 0.569 | −0.145 | −0.065 | 0.229 | 0.264 | 0.105 | −0.203 | −0.241 | 0.003 | 0.018 | 11 | 0.541 | 0.031 | 0.055 | 0.360 | 0.140 | 0.247 | 0.097 | −0.059 | −0.207 | 0.227 | 16 | 0.527 | −0.083 | −0.113 | −0.093 | 0.451 | 0.063 | −0.020 | −0.210 | 0.060 | 0.303 | 37 | −0.041 | 0.787 | 0.144 | 0.133 | 0.017 | 0.184 | 0.013 | −0.086 | 0.090 | 0.054 | 34 | 0.022 | 0.769 | 0.135 | 0.107 | 0.116 | −0.099 | 0.228 | 0.138 | 0.044 | 0.162 | 32 | 0.164 | 0.681 | 0.048 | 0.225 | −0.013 | −0.015 | 0.317 | 0.092 | 0.093 | 0.025 | 33 | −0.030 | 0.680 | 0.142 | 0.058 | 0.068 | 0.033 | 0.281 | 0.159 | 0.051 | 0.182 | 38 | 0.047 | 0.599 | 0.075 | −0.032 | 0.143 | 0.159 | 0.014 | −0.026 | 0.135 | −0.140 | 36 | 0.041 | 0.536 | 0.433 | −0.168 | −0.039 | 0.137 | −0.130 | −0.002 | 0.049 | 0.169 | 29 | 0.398 | 0.411 | 0.349 | −0.005 | −0.008 | 0.119 | 0.069 | 0.085 | −0.115 | −0.121 | 27 | 0.012 | 0.211 | 0.807 | 0.168 | 0.081 | 0.007 | 0.246 | 0.158 | 0.098 | 0.049 | 26 | −0.038 | 0.075 | 0.801 | 0.117 | −0.034 | 0.004 | 0.294 | 0.182 | 0.114 | −0.033 | 28 | 0.087 | 0.428 | 0.652 | −0.062 | −0.012 | −0.029 | −0.109 | 0.033 | 0.038 | 0.095 | 21 | 0.288 | 0.163 | 0.018 | 0.759 | 0.103 | 0.141 | −0.059 | 0.079 | 0.131 | −0.013 | 22 | 0.224 | 0.200 | 0.072 | 0.738 | 0.119 | −0.025 | −0.020 | 0.052 | 0.248 | 0.001 | 18 | 0.229 | 0.084 | 0.095 | 0.231 | 0.757 | −0.047 | −0.054 | 0.141 | 0.011 | −0.042 | 17 | 0.251 | 0.016 | −0.069 | −0.051 | 0.735 | 0.047 | 0.309 | 0.021 | 0.085 | 0.068 | 19 | 0.055 | 0.283 | 0.089 | 0.395 | 0.600 | −0.092 | −0.171 | 0.112 | 0.013 | 0.021 | 9 | 0.158 | 0.133 | 0.076 | −0.041 | −0.030 | 0.743 | 0.077 | 0.065 | 0.054 | −0.062 | 8 | 0.056 | −0.002 | −0.024 | 0.085 | −0.110 | 0.714 | 0.092 | 0.199 | −0.060 | 0.095 | 20 | 0.443 | 0.038 | −0.075 | 0.145 | 0.267 | 0.457 | 0.011 | −0.005 | 0.082 | −0.018 | 6 | 0.209 | 0.227 | 0.021 | −0.030 | 0.157 | 0.376 | 0.174 | 0.306 | 0.365 | −0.169 | 24 | 0.171 | 0.213 | 0.189 | 0.057 | 0.023 | 0.034 | 0.739 | −0.014 | −0.049 | −0.024 | 23 | −0.074 | 0.234 | 0.121 | −0.083 | 0.009 | 0.196 | 0.560 | 0.185 | 0.051 | 0.099 | 25 | −0.241 | 0.087 | 0.346 | −0.080 | 0.189 | 0.209 | 0.377 | −0.175 | 0.214 | 0.139 | 4 | 0.035 | −0.012 | 0.053 | 0.091 | 0.049 | 0.093 | 0.164 | 0.805 | 0.023 | 0.048 | 3 | −0.233 | 0.125 | 0.226 | −0.040 | 0.056 | 0.150 | −0.062 | 0.674 | 0.017 | 0.006 | 7 | 0.092 | 0.314 | 0.140 | −0.015 | 0.170 | 0.359 | 0.047 | 0.426 | 0.205 | 0.053 | 1 | −0.033 | 0.016 | 0.055 | 0.098 | −0.016 | 0.024 | 0.139 | −0.094 | 0.794 | 0.114 | 2 | 0.010 | 0.163 | 0.128 | 0.175 | 0.108 | 0.010 | −0.150 | 0.104 | 0.647 | −0.028 | 5 | 0.006 | 0.148 | 0.050 | −0.067 | 0.004 | 0.043 | 0.481 | 0.315 | 0.510 | −0.013 | 41 | 0.024 | 0.136 | 0.098 | 0.053 | −0.072 | −0.055 | 0.092 | −0.019 | 0.030 | 0.781 | 40 | 0.061 | 0.092 | 0.021 | −0.135 | 0.174 | 0.058 | −0.002 | 0.066 | 0.026 | 0.737 | 35 | −0.001 | 0.112 | −0.075 | −0.627 | −0.111 | 0.049 | −0.086 | 0.102 | 0.033 | 0.492 |
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