Research Article

Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan

Table 9

Component matrix of green consumption scale of principal component analysis after rotation.

Subject of green consumptionFactors
Factor 1Factor 2Factor 3Factor 4Factor 5Factor 6Factor 7Factor 8Factor 9Factor 10

31 0.7800.1140.057−0.0250.149−0.1430.0520.0350.131−0.092
120.733−0.046−0.0700.1930.1640.1740.110−0.060−0.0910.068
300.7250.1240.150−0.105−0.043−0.0960.0010.0730.195−0.096
130.6830.1490.0170.180−0.1180.0940.0340.151−0.1050.040
150.674−0.129−0.0930.0560.2850.180−0.085−0.1880.0420.084
100.5860.0700.0190.3040.0660.3050.071−0.042−0.2690.076
140.569−0.145−0.0650.2290.2640.105−0.203−0.2410.0030.018
110.5410.0310.0550.3600.1400.2470.097−0.059−0.2070.227
160.527−0.083−0.113−0.0930.4510.063−0.020−0.2100.0600.303
37−0.0410.7870.1440.1330.0170.1840.013−0.0860.0900.054
340.0220.7690.1350.1070.116−0.0990.2280.1380.0440.162
320.1640.6810.0480.225−0.013−0.0150.3170.0920.0930.025
33−0.0300.6800.1420.0580.0680.0330.2810.1590.0510.182
380.0470.5990.075−0.0320.1430.1590.014−0.0260.135−0.140
360.0410.5360.433−0.168−0.0390.137−0.130−0.0020.0490.169
290.3980.4110.349−0.005−0.0080.1190.0690.085−0.115−0.121
270.0120.2110.8070.1680.0810.0070.2460.1580.0980.049
26−0.0380.0750.8010.117−0.0340.0040.2940.1820.114−0.033
280.0870.4280.652−0.062−0.012−0.029−0.1090.0330.0380.095
210.2880.1630.0180.7590.1030.141−0.0590.0790.131−0.013
220.2240.2000.0720.7380.119−0.025−0.0200.0520.2480.001
180.2290.0840.0950.2310.757−0.047−0.0540.1410.011−0.042
170.2510.016−0.069−0.0510.7350.0470.3090.0210.0850.068
190.0550.2830.0890.3950.600−0.092−0.1710.1120.0130.021
90.1580.1330.076−0.041−0.0300.7430.0770.0650.054−0.062
80.056−0.002−0.0240.085−0.1100.7140.0920.199−0.0600.095
200.4430.038−0.0750.1450.2670.4570.011−0.0050.082−0.018
60.2090.2270.021−0.0300.1570.3760.1740.3060.365−0.169
240.1710.2130.1890.0570.0230.0340.739−0.014−0.049−0.024
23−0.0740.2340.121−0.0830.0090.1960.5600.1850.0510.099
25−0.2410.0870.346−0.0800.1890.2090.377−0.1750.2140.139
40.035−0.0120.0530.0910.0490.0930.1640.8050.0230.048
3−0.2330.1250.226−0.0400.0560.150−0.0620.6740.0170.006
70.0920.3140.140−0.0150.1700.3590.0470.4260.2050.053
1−0.0330.0160.0550.098−0.0160.0240.139−0.0940.7940.114
20.0100.1630.1280.1750.1080.010−0.1500.1040.647−0.028
50.0060.1480.050−0.0670.0040.0430.4810.3150.510−0.013
410.0240.1360.0980.053−0.072−0.0550.092−0.0190.0300.781
400.0610.0920.021−0.1350.1740.058−0.0020.0660.0260.737
35−0.0010.112−0.075−0.627−0.1110.049−0.0860.1020.0330.492