An ISM Based Approach for Product Innovation Using a Synthesized Process

Table 3

The fuzzy front end of creative design for caring Transnet drivers.

LEF	Collected factors	Design directions
Life style	Confidence; Sense of place; Reputation; Social; Environment	Transnet truck needs to pass the narrow streets or alleys
Ergonomics	Comfort; Security; Point in time	Easy to drive and needs to be able to charge at any time
Feature	Point in time; Sense of place; Independence	Foldable, easy to carry cargo, small electric vehicles