A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Table 1

The content of the AIO questionnaire survey.

Activities	Category briefing
(A2) I usually go shopping and see movies and shows on holidays.	Outdoor activity
(A3) I will compare the prices in shopping.	Picky in shopping
(A5) I will spare time doing exercises every day.	Regular exercises
(A11) I make it a rule to meet friends.	Regular meeting
(A13) I lead a regular life routine.	Regular life
Interests	Category briefing
(I1) I enjoy the charitable activity.	Active in public welfare
(I4) I like to stay with my family or roommate after work.	Household life
(I6) I will pay attention to the fashion trends through magazines or media.	Fashion sensitive
(I7) I enjoy getting things done alone.	Independent worker
(I10) I hope to get job affirmation and appreciation from my superior.	Job affirmation
Opinions	Category briefing
(O8) I think leisure is more important than work.	Leisure first
(O9) I think brand is closely related to the product quality.	Brand loyalty
(O12) I care about personal appearance, dress, and adornment.	Appearance aware
(O14) I am not interested in politics.	Political indifference
(O15) I think the current social situation will affect my life routine.	Social anxiety