A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Table 5

Rotated component matrix of the life style survey.

Factor	Rotated component matrix	Component
		1	2	3
Public activity enthusiastic	Active in public welfare	0.917	−0.169	−0.098
	Outdoor activity	0.900	−0.176	−0.047
	Regular meeting	0.896	−0.199	−0.045
	Social anxiety	0.885	−0.170	−0.016
	Regular exercises	0.766	0.399	−0.026
	Household life	0.702	0.503	0.156
	Picky in shopping	0.652	0.192	−0.114
Earnest in life	Regular life	−0.043	0.949	−0.016
	Appearance aware	−0.066	0.931	−0.037
	Job affirmation	−0.052	0.921	−0.095
	Independent worker	−0.041	0.916	−0.150
	Political indifference	0.367	0.565	0.546
Lohas fashion	Leisure first	−0.048	−0.105	0.919
	Brand loyalty	−0.133	−0.083	0.913
	Fashion sensitive	−0.092	−0.060	0.899