A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Table 7

Pairwise comparison of four life style groups in public activity enthusiastic factor.

LS group	Factor 1 LSMEAN	Group	1	2	3	4
1	−.948	1		<.0001	<.0001	<.0001
2	−.542	2	<.0001*		<.0001	<.0001
3	−.180	3	<.0001*	<.0001*		<.0001
4	1.579	4	<.0001*	<.0001*	<.0001*
LS group	Factor 2 LSMEAN	Group	1	2	3	4
1	−.814	1		<.0001	<.0001	<.0001
2	−.384	2	<.0001*		<.0001	.1272
3	1.693	3	<.0001*	<.0001*		<.0001
4	−.434	4	<.0001*	.1272	<.0001*
LS group	Factor 3 LSMEAN	Group	1	2	3	4
1	−1.058	1		<.0001	<.0001	<.0001
2	1.507	2	<.0001*		<.0001	<.0001
3	−.207	3	<.0001*	<.0001*		.791
4	−.192	4	<.0001*	<.0001*	.791