A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Table 9

The pairwise comparison of four life style groups in attractive image evaluation of design proposal 2.

LS GROUP	LSMEAN	Group	1	2	3	4
1	7.64	1		<.0001	.0036	<.0001
2	11.86	2	<.0001*		.1680	.7650
3	10.48	3	.0036*	.1680		.0773
4	12.15	4	<.0001*	.7650	.0773
LS GROUP	LSMEAN	Group	1	2	3	4
1	6.72	1		.0010	.0082	<.0001
2	10.25	2	.0010*		.4769	.5583
3	9.48	3	.0082*	.4769		.1759
4	10.85	4	<.0001*	.5583	.1759