The Synergy between City Human Resources and City Economy Development Based on the City Marketing: The Case of Chengdu

Table 2

The city marketing events of Chengdu from 2002 to 2012.

Year	Events of city marketing	Effect
2002	The Western China Investment Forum	Attracted the investment
2003	Chengdu Real Estate Industry Expo,; The 68th China Food and Drinks Fair	Showed habitable environment
2004	Chengdu Big Temple Fair,; The 70th China Food and Drinks Fair,; The 1st International Food and Tour Festival of China	Embodied the Chengdu culture
2005	Chengdu Image Ads “Chengdu: enjoy your life,”; Sichuan International Friendship Cities Cooperation and Development Week,; Chengdu Real Estate Industry Expo,; The 72nd China Food and Drinks Fair,; The 2nd International Food and Tour Festival of China	Showed the new image
2006	China First Rural Tourism Festival,; The 74th China Food and Drinks Fair,; The 3rd International Food and Tour Festival of China	Opened the international market on tourism
2007	The Reform Pilot Area of National Urban and Rural Development,; Chengdu Gourmet Festival,; The Urban Forest Forum in China,; The 4th International Food and Tour Festival of China	Gained the policy support,; won the honor “the best tourism city of China”
2008	The Activity “Thanks Supports, Enjoy New Life,”; The 78th China Food and Drinks Fair,; The 5th International Food and Tour Festival of China	Showed the new image of Dujiangyan
2009	The “Gold Panda Card" for Visiting 11 Chengdu Attractions Freely,; The 80th China Food and Drinks Fair,; The 6th International Food and Tour Festival of China	Recalled the visitors’ confidence
2010	The 82nd China Food and Drinks Fair,; The 7th International Food and Tour Festival of China	Gained the name “World Food City”
2011	The 84th China Food and Drinks Fair,; The 8th International Food and Tour Festival of China	Won the honor “the most famous cultural city in China” and “the people’s livelihood model city in China”
2012	The 86th China Food and Drinks Fair,; The 9th International Food and Tour Festival of China	Won the honor “the best leisure city of China” and “the fourth happiest cities in China”