Mathematical Problems in Engineering / 2015 / Article / Tab 2

Research Article

Developing a Robust Strategy Map in Balanced Scorecard Model Using Scenario Planning

Table 2

Quantitative values of environmental factors under scenarios.

ScenarioEnvironmental factors
Competitors performanceDemandAlternative services
LinguisticQuantitatedLinguisticQuantitatedLinguisticQuantitated

OptimisticWeak2High7.5Low3
RealisticMediocre6Mean4Mean5
PessimisticStrong8.5Low1High9