Developing a Robust Strategy Map in Balanced Scorecard Model Using Scenario Planning

Table 2

Quantitative values of environmental factors under scenarios.

Scenario	Environmental factors
	Competitors performance		Demand		Alternative services
	Linguistic	Quantitated	Linguistic	Quantitated	Linguistic	Quantitated
Optimistic	Weak	2	High	7.5	Low	3
Realistic	Mediocre	6	Mean	4	Mean	5
Pessimistic	Strong	8.5	Low	1	High	9