Developing a Robust Strategy Map in Balanced Scorecard Model Using Scenario Planning

Table 3

Knowledge base of strategies.

	Environmental factors			Organization profitability
	Competitors performance	Demand	Alternative services	NPV	Cash flow vector
A1B1C1					Strong		Mean	8.4	13	11	6	4
	Mediocre		Low	11.8	14	9	7	2
	Mediocre		Mean	8.7	14	11	5	3
	Strong		High	7.11	13	11	5	4
	Weak		Mean	11.2	12	9	7	2
	Weak		Low	13	12	9	7	2
A1B1C2	Mediocre	Mean		10.44	14	10	6	3
	Weak	Mean		11.4	13	10	6	4
	Weak	Low		7.2	13	11	7	3
	Strong	Low		7	12	10	5	3
	Weak	High		13	14	9	5	2
A1B2C1	Weak	Mean	High	8	12	11	5	4
	Mediocre	Mean	Low	10	13	11	7	4
	Strong	Low	High	7	12	10	7	3
	Weak	High	Low	13	13	11	6	4
A1B2C2		Low	Mean	7.8	14	9	7	2
		Mean	High	8.8	14	11	5	3
		Low	High	7.01	13	11	5	4
		High	Low	12.8	12	9	7	2
A2B1C1	Strong	Low	High	7.01	12	9	7	2
	Mediocre	Mean	High	9	14	10	6	3
	Mediocre	Low	Mean	8	13	10	6	4
	Weak	High	Low	13	13	11	7	3
A2B1C2		High	Mean	10	12	10	5	3
		Mean	Mean	8.5	14	9	5	2
		High	Low	11	12	11	5	4
		Low	High	7.02	13	11	7	4
A2B2C1	Strong	Low		7.4	12	10	7	3
	Weak	High		12.78	14	9	6	3
	Weak	Low		8	12	11	7	2
	Strong	Mean		8.98	13	10	5	2
A2B2C2	Weak		Low	10	14	9	7	2
	Mediocre		Mean	8.5	14	10	7	2
	Strong		High	7	13	9	5	4
	Strong		Low	8.2	13	11	5	2