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Mathematical Problems in Engineering
Volume 2015 (2015), Article ID 206312, 15 pages
http://dx.doi.org/10.1155/2015/206312
Research Article

Exploring the Triple Reciprocity Nature of Organizational Value Cocreation Behavior Using Multicriteria Decision Making Analysis

1Department of Information Management, National Yunlin University of Science and Technology, 123 University Road, Section 3, Douliou, Yunlin 64002, Taiwan
2Department of Information Management, Hwa Hsia University of Technology, 111 Gong Jhuan Road, Chung Ho District, New Taipei City 235, Taiwan

Received 24 October 2014; Accepted 20 December 2014

Academic Editor: Neil Y. Yen

Copyright © 2015 Huan-Ming Chuang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Huan-Ming Chuang, Chyuan-Yuh Lin, and You-Shyang Chen, “Exploring the Triple Reciprocity Nature of Organizational Value Cocreation Behavior Using Multicriteria Decision Making Analysis,” Mathematical Problems in Engineering, vol. 2015, Article ID 206312, 15 pages, 2015. doi:10.1155/2015/206312