Table of Contents Author Guidelines Submit a Manuscript
Mathematical Problems in Engineering
Volume 2015 (2015), Article ID 206312, 15 pages
http://dx.doi.org/10.1155/2015/206312
Research Article

Exploring the Triple Reciprocity Nature of Organizational Value Cocreation Behavior Using Multicriteria Decision Making Analysis

1Department of Information Management, National Yunlin University of Science and Technology, 123 University Road, Section 3, Douliou, Yunlin 64002, Taiwan
2Department of Information Management, Hwa Hsia University of Technology, 111 Gong Jhuan Road, Chung Ho District, New Taipei City 235, Taiwan

Received 24 October 2014; Accepted 20 December 2014

Academic Editor: Neil Y. Yen

Copyright © 2015 Huan-Ming Chuang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Linked References

  1. R. F. Lusch, S. L. Vargo, and M. O'Brien, “Competing through service: insights from service-dominant logic,” Journal of Retailing, vol. 83, no. 1, pp. 5–18, 2007. View at Publisher · View at Google Scholar · View at Scopus
  2. R. F. Lusch, S. L. Vargo, and G. Wessels, “Toward a conceptual foundation for service science: contributions from service-dominant logic,” IBM Systems Journal, vol. 47, no. 1, pp. 5–14, 2008. View at Publisher · View at Google Scholar · View at Scopus
  3. E. F. Cabrera and A. Cabrera, “Fostering knowledge sharing through people management practices,” The International Journal of Human Resource Management, vol. 16, no. 5, pp. 720–735, 2005. View at Publisher · View at Google Scholar · View at Scopus
  4. T. H. Davenport and L. Prusak, Working Knowledge: How Organizations Manage What They Know, Harvard Business Press, 2000.
  5. N. J. Foss and T. Pedersen, “Transferring knowledge in MNCs: the role of sources of subsidiary knowledge and organizational context,” Journal of International Management, vol. 8, no. 1, pp. 49–67, 2002. View at Publisher · View at Google Scholar · View at Scopus
  6. P. Babcock, “Shedding light on knowledge management,” HR Magazine, vol. 49, no. 5, pp. 46–51, 2004. View at Google Scholar
  7. R. P. Bostrom and J. S. Heinen, “MIS Problems and failures: a socio-technical perspective. Part I: the causes,” MIS Quarterly, vol. 1, no. 3, pp. 17–32, 1977. View at Google Scholar
  8. D. Compeau, C. A. Higgins, and S. Huff, “Social cognitive theory and individual reactions to computing technology: a longitudinal study,” MIS Quarterly: Management Information Systems, vol. 23, no. 2, pp. 145–158, 1999. View at Publisher · View at Google Scholar · View at Scopus
  9. R. Wood and A. Bandura, “Social cognitive theory of organizational management,” Academy of Management Review, vol. 14, no. 3, pp. 361–384, 1989. View at Google Scholar
  10. A. Bandura, Social Foundations of Thought and Action: A Social Cognitive Theory, Prentice Hall, Englewood Cliffs, NJ, USA, 1986.
  11. G.-W. Bock, R. W. Zmud, Y.-G. Kim, and J.-N. Lee, “Behavioral intention formation in knowledge sharing: examining the roles of extrinsic motivators, social-psychological forces, and organizational climate,” MIS Quarterly: Management Information Systems, vol. 29, no. 1, pp. 87–111, 2005. View at Google Scholar · View at Scopus
  12. D. W. Organ, Organizational Citizenship Behavior: The Good Soldier Syndrome, Lexington Books/DC Heath and Company, 1988.
  13. D. W. Organ and M. Konovsky, “Cognitive versus affective determinants of organizational citizenship behavior,” Journal of Applied Psychology, vol. 74, no. 1, pp. 157–164, 1989. View at Publisher · View at Google Scholar · View at Scopus
  14. L. J. Williams and S. E. Anderson, “Job satisfaction and organizational commitment as predictors of organizational citizenship and in-role behaviors,” Journal of Management, vol. 17, no. 3, pp. 601–617, 1991. View at Google Scholar
  15. K. Lee and N. J. Allen, “Organizational citizenship behavior and workplace deviance: the role of affect and cognitions,” Journal of Applied Psychology, vol. 87, no. 1, pp. 131–142, 2002. View at Publisher · View at Google Scholar · View at Scopus
  16. P. M. Podsakoff, S. B. MacKenzie, J. B. Paine, and D. G. Bachrach, “Organizational citizenship behaviors: a critical review of the theoretical and empirical literature and suggestions for future research,” Journal of Management, vol. 26, no. 3, pp. 513–563, 2000. View at Google Scholar · View at Scopus
  17. D. R. Denison, “What is the difference between organizational culture and organizational climate? A native's point of view on a decade of paradigm wars,” Academy of Management Review, vol. 21, no. 3, pp. 619–654, 1996. View at Google Scholar · View at Scopus
  18. G. Christou, “A comparison between experienced and inexperienced video game players’ perceptions,” Human-Centric Computing and Information Sciences, vol. 3, article 15, 2013. View at Publisher · View at Google Scholar
  19. N. Kaya, E. Koc, and D. Topcu, “An exploratory analysis of the influence of human resource management activities and organizational climate on job satisfaction in Turkish banks,” The International Journal of Human Resource Management, vol. 21, no. 11, pp. 2031–2051, 2010. View at Publisher · View at Google Scholar · View at Scopus
  20. G. H. Litwin and R. A. Stringer Jr., Motivation and Organizational Climate, Harvard University Press, 1968.
  21. M. Schulte, C. Ostroff, S. Shmulyian, and A. Kinicki, “Organizational climate configurations: relationships to collective attitudes, customer satisfaction, and financial performance,” Journal of Applied Psychology, vol. 94, no. 3, pp. 618–634, 2009. View at Google Scholar · View at Scopus
  22. G.-W. Bock and Y.-G. Kim, “Breaking the myths of rewards: an exploratory study of attitudes about knowledge sharing,” Information Management Resources Journal, vol. 15, no. 2, pp. 14–21, 2002. View at Google Scholar
  23. C. E. Connelly and E. K. Kelloway, “Predictors of employees' perceptions of knowledge sharing cultures,” Leadership & Organization Development Journal, vol. 24, no. 5, pp. 294–301, 2003. View at Google Scholar
  24. W. A. Taylor and G. H. Wright, “Organizational readiness for successful knowledge sharing: challenges for public sector managers,” Information Resources Management Journal, vol. 17, no. 2, pp. 22–37, 2004. View at Publisher · View at Google Scholar · View at Scopus
  25. P. J. Hinds and J. Pfeffer, “Why organizations don’t 'know what they know': cognitive and motivational factors affecting the transfer of expertise,” in Sharing Expertise: Beyond Knowledge Management, pp. 3–26, 2003. View at Google Scholar
  26. S. L. Jarvenpaa and D. S. Staples, “The use of collaborative electronic media for information sharing: an exploratory study of determinants,” The Journal of Strategic Information Systems, vol. 9, no. 2-3, pp. 129–154, 2000. View at Publisher · View at Google Scholar · View at Scopus
  27. S.-Y. Choi and J.-M. Kang, “An adaptive system supporting collaborative learning based on a location-based social network and semantic user modeling,” International Journal of Distributed Sensor Networks, vol. 2012, Article ID 506810, 9 pages, 2012. View at Publisher · View at Google Scholar · View at Scopus
  28. H.-J. Kim, R. D. Caytiles, and T.-H. Kim, “Design of an effective WSN-based interactive u-learning model,” International Journal of Distributed Sensor Networks, vol. 2012, Article ID 514836, 12 pages, 2012. View at Publisher · View at Google Scholar · View at Scopus
  29. K. M. Bartol and A. Srivastava, “Encouraging knowledge sharing: the role of organizational reward systems,” Journal of Leadership & Organizational Studies, vol. 9, no. 1, pp. 64–76, 2002. View at Google Scholar
  30. H.-F. Lin and G.-G. Lee, “Effects of socio-technical factors on organizational intention to encourage knowledge sharing,” Management Decision, vol. 44, no. 1, pp. 74–88, 2006. View at Publisher · View at Google Scholar · View at Scopus
  31. G. F. Templeton, B. R. Lewis, and C. A. Snyder, “Development of a measure for the organizational learning construct,” Journal of Management Information Systems, vol. 19, no. 2, pp. 175–218, 2002. View at Google Scholar · View at Scopus
  32. A. Bandura, “Self-efficacy mechanism in human agency,” American Psychologist, vol. 37, no. 2, pp. 122–147, 1982. View at Publisher · View at Google Scholar · View at Scopus
  33. A. Bandura, Self-Efficacy: The Exercise of Self-Control, W. H. Freeman and Company, Gordonsville, Va, USA, 1997.
  34. J. E. Ormrod, Essentials of Educational Psychology, Pearson Merrill, Prentice Hall, 2006.
  35. M. M. Wasko and S. Faraj, “Why should I share? Examining social capital and knowledge contribution in electronic networks of practice,” MIS Quarterly: Management Information Systems, vol. 29, no. 1, pp. 35–57, 2005. View at Google Scholar · View at Scopus
  36. M. Igbaria and J. Iivari, “The effects of self-efficacy on computer usage,” Omega, vol. 23, no. 6, pp. 587–605, 1995. View at Publisher · View at Google Scholar · View at Scopus
  37. T. Saba, “Implications of E-learning systems and self-efficiency on students outcomes: a model approach,” Human-Centric Computing and Information Sciences, vol. 2, no. 1, article 6, 2012. View at Publisher · View at Google Scholar
  38. M.-H. Hsu, T. L. Ju, C.-H. Yen, and C.-M. Chang, “Knowledge sharing behavior in virtual communities: the relationship between trust, self-efficacy, and outcome expectations,” International Journal of Human Computer Studies, vol. 65, no. 2, pp. 153–169, 2007. View at Publisher · View at Google Scholar · View at Scopus
  39. T.-C. Lin and C.-C. Huang, “Understanding knowledge management system usage antecedents: an integration of social cognitive theory and task technology fit,” Information and Management, vol. 45, no. 6, pp. 410–417, 2008. View at Publisher · View at Google Scholar · View at Scopus
  40. A. Gabus and E. Fontela, World Problems: An Invitation to Further Thought within the Framework of DEMATEL, Battelle Geneva Research Center, Geneva, Switzerland, 1972.
  41. J.-I. Shieh, H.-H. Wu, and K.-K. Huang, “A DEMATEL method in identifying key success factors of hospital service quality,” Knowledge-Based Systems, vol. 23, no. 3, pp. 277–282, 2010. View at Publisher · View at Google Scholar · View at Scopus
  42. J.-K. Chen and I.-S. Chen, “Using a novel conjunctive MCDM approach based on DEMATEL, fuzzy ANP, and TOPSIS as an innovation support system for Taiwanese higher education,” Expert Systems with Applications, vol. 37, no. 3, pp. 1981–1990, 2010. View at Publisher · View at Google Scholar · View at Scopus
  43. G.-H. Tzeng, C.-H. Chiang, and C.-W. Li, “Evaluating intertwined effects in e-learning programs: a novel hybrid MCDM model based on factor analysis and DEMATEL,” Expert Systems with Applications, vol. 32, no. 4, pp. 1028–1044, 2007. View at Publisher · View at Google Scholar · View at Scopus
  44. W.-R. Jerry Ho, C.-L. Tsai, G.-H. Tzeng, and S.-K. Fang, “Combined DEMATEL technique with a novel MCDM model for exploring portfolio selection based on CAPM,” Expert Systems with Applications, vol. 38, no. 1, pp. 16–25, 2011. View at Publisher · View at Google Scholar · View at Scopus
  45. B. Chang, C.-W. Chang, and C.-H. Wu, “Fuzzy DEMATEL method for developing supplier selection criteria,” Expert Systems with Applications, vol. 38, no. 3, pp. 1850–1858, 2011. View at Publisher · View at Google Scholar · View at Scopus
  46. W.-W. Wu, “Choosing knowledge management strategies by using a combined ANP and DEMATEL approach,” Expert Systems with Applications, vol. 35, no. 3, pp. 828–835, 2008. View at Publisher · View at Google Scholar · View at Scopus
  47. W.-W. Wu and Y.-T. Lee, “Developing global managers' competencies using the fuzzy DEMATEL method,” Expert Systems with Applications, vol. 32, no. 2, pp. 499–507, 2007. View at Publisher · View at Google Scholar · View at Scopus
  48. Y.-C. Lee, M.-L. Li, T.-M. Yen, and T.-H. Huang, “Analysis of adopting an integrated decision making trial and evaluation laboratory on a technology acceptance model,” Expert Systems with Applications, vol. 37, no. 2, pp. 1745–1754, 2010. View at Publisher · View at Google Scholar · View at Scopus
  49. T. L. Saaty, The Analytic Network Process: Decision Making with Dependence and Feedback: The Organization and Prioritization of Complexity, RWS Publications, 1996.
  50. H.-Y. Jeong, J. H. Park, and Y.-S. Jeong, “An ANP-based practical quality model for a secure embedded system with sensor network,” International Journal of Distributed Sensor Networks, vol. 2014, Article ID 505242, 7 pages, 2014. View at Publisher · View at Google Scholar · View at Scopus
  51. F.-H. Chen, T.-S. Hsu, and G.-H. Tzeng, “A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP,” International Journal of Hospitality Management, vol. 30, no. 4, pp. 908–932, 2011. View at Publisher · View at Google Scholar · View at Scopus
  52. Y.-H. Hung, T.-L. Huang, J.-C. Hsieh, H.-J. Tsuei, C.-C. Cheng, and G.-H. Tzeng, “Online reputation management for improving marketing by using a hybrid MCDM model,” Knowledge-Based Systems, vol. 35, pp. 87–93, 2012. View at Publisher · View at Google Scholar · View at Scopus
  53. N. Northcutt and D. McCoy, Interactive Qualitative Analysis: A Systems Method For Qualitative Research, Sage, Thousand Oaks, Calif, USA, 2004.
  54. R. F. Dyer and E. H. Forman, An Analytic Approach to Marketing Decisions, Prentice Hall, Englewood Cliffs, NJ, USA, 1991.
  55. N. K. Denzin and Y. S. Lincoln, The Landscape of Qualitative Research: Theories and Issues, Sage, 1998.
  56. A. Strauss and J. Corbin, Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory, 2007.
  57. W.-Y. Chiu, G.-H. Tzeng, and H.-L. Li, “Improving the e-store business model for satisfying customers’ needs using a hybrid MCDM combined DANP with grey relational model,” in Advances in Intelligent Decision Technologies, vol. 4 of Smart Innovation, Systems and Technologies, pp. 113–121, Springer, Berlin, Germany, 2010. View at Publisher · View at Google Scholar
  58. E. Turban, J. K. Lee, D. King, T. P. Liang, and D. Turban, Electronic Commerce 2012, Prentice Hall Press, New York, NY, USA, 2011.
  59. J. Liebowitz, “A knowledge management strategy for the Jason Organization: a case study,” Journal of Computer Information Systems, vol. 44, no. 2, pp. 1–5, 2003. View at Google Scholar · View at Scopus
  60. C. Zárraga and J. Bonache, “Assessing the team environment for knowledge sharing: an empirical analysis,” International Journal of Human Resource Management, vol. 14, no. 7, pp. 1227–1245, 2003. View at Publisher · View at Google Scholar
  61. S. C. Voelpel, M. Dous, and T. H. Davenport, “Five steps to creating a global knowledge-sharing system: Siemens' ShareNet,” Academy of Management Executive, vol. 19, no. 2, pp. 9–23, 2005. View at Google Scholar · View at Scopus
  62. M. Fullan, “The role of leadership in the promotion of knowledge management in schools,” Teachers & Teaching, vol. 8, no. 3-4, pp. 409–419, 2002. View at Publisher · View at Google Scholar · View at Scopus
  63. Á. Cabrera, W. C. Collins, and J. F. Salgado, “Determinants of individual engagement in knowledge sharing,” International Journal of Human Resource Management, vol. 17, no. 2, pp. 245–264, 2006. View at Publisher · View at Google Scholar · View at Scopus
  64. S.-S. Chen, Y.-W. Chuang, and P.-Y. Chen, “Behavioral intention formation in knowledge sharing: examining the roles of KMS quality, KMS self-efficacy, and organizational climate,” Knowledge-Based Systems, vol. 31, pp. 106–118, 2012. View at Publisher · View at Google Scholar · View at Scopus
  65. C.-P. Yu and T.-H. Chu, “Exploring knowledge contribution from an OCB perspective,” Information & Management, vol. 44, no. 3, pp. 321–331, 2007. View at Publisher · View at Google Scholar · View at Scopus