Research Article
Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition
Table 2
Optimal solutions under four scenarios.
| ā | | | | | | | |
| Scenario A | 0.60 | 0.61 | 0.68 | 97,461 | 74,159 | 69,389.59 | 7,796.88 | Scenario B | 0.55 | 0.55 | 0.61 | 136,053 | 67,692 | 71,310.75 | 8,163.18 | Scenario C | 0.57 | 0.57 | 0.63 | 148,635 | 36,615 | 68,542.50 | 8,918.10 | Scenario D | 0.57 | 0.57 | 0.63 | 185,197 | 0 | 68,522.89 | 11,111.82 |
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