Research Article

Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition

Table 2

Optimal solutions under four scenarios.

ā€‰

Scenario A0.600.610.6897,46174,15969,389.597,796.88
Scenario B0.550.550.61136,05367,69271,310.758,163.18
Scenario C0.570.570.63148,63536,61568,542.508,918.10
Scenario D0.570.570.63185,197068,522.8911,111.82