Research Article

Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition

Table 3

Optimal solutions for varying parameters.

#_total1#_Retailer2#_Online3

0.20.570.640.5777780.626921.1870859.441915129887492638
0.250.60.670.677232.766749.9670482.81762079642879779
0.30.60.680.6177186.477796.8869389.591716209746174159
0.350.620.70.6375598.647568.8868029.761604099461165798
0.40.590.690.6276672.479823.566848.971661819823567946
0.450.580.690.6276770.2611061.8265708.4416602610056265464
0.50.580.70.6376089.7911914.4464175.351607909928761503

#_total#_Retailer#_Online

0.20.610.680.6176234.887638.1968596.6916730910911758192
0.250.580.660.5977817.588568.0869249.518030910710173208
0.30.60.680.6177186.477796.8869389.591716209746174159
0.350.610.690.6276608.147113.2869494.861675818891678665
0.40.590.680.6177324.737606.6269718.111741678451889649
0.450.580.680.6177846.117824.370021.811765107824398267
0.50.60.70.6376783.226889.669893.621673506889698454

#_total#_Retailer#_Online

0.60.60.680.6177186.477796.8869389.591716209746174159
0.650.580.660.5977584.358141.5269442.8318066810176978899
0.70.610.680.6177269.646997.6970271.951713959996771428
0.750.590.660.5977962.767328.370634.4618111410469076424
0.80.580.650.5878466.337556.4370909.918660510794978656
0.850.570.640.5778652.517745.7170906.819164011065380987
0.90.570.640.5778730.877798.9170931.9619170811141380295

1“#_total” means total number of purchases.
2“#_Retailer” means number of purchases from retailer channel.
3“#_Online” means number of purchases from online channel.