Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition
Table 3
Optimal solutions for varying parameters.
#_total1
#_Retailer2
#_Online3
0.2
0.57
0.64
0.57
77780.62
6921.18
70859.44
191512
98874
92638
0.25
0.6
0.67
0.6
77232.76
6749.96
70482.8
176207
96428
79779
0.3
0.6
0.68
0.61
77186.47
7796.88
69389.59
171620
97461
74159
0.35
0.62
0.7
0.63
75598.64
7568.88
68029.76
160409
94611
65798
0.4
0.59
0.69
0.62
76672.47
9823.5
66848.97
166181
98235
67946
0.45
0.58
0.69
0.62
76770.26
11061.82
65708.44
166026
100562
65464
0.5
0.58
0.7
0.63
76089.79
11914.44
64175.35
160790
99287
61503
#_total
#_Retailer
#_Online
0.2
0.61
0.68
0.61
76234.88
7638.19
68596.69
167309
109117
58192
0.25
0.58
0.66
0.59
77817.58
8568.08
69249.5
180309
107101
73208
0.3
0.6
0.68
0.61
77186.47
7796.88
69389.59
171620
97461
74159
0.35
0.61
0.69
0.62
76608.14
7113.28
69494.86
167581
88916
78665
0.4
0.59
0.68
0.61
77324.73
7606.62
69718.11
174167
84518
89649
0.45
0.58
0.68
0.61
77846.11
7824.3
70021.81
176510
78243
98267
0.5
0.6
0.7
0.63
76783.22
6889.6
69893.62
167350
68896
98454
#_total
#_Retailer
#_Online
0.6
0.6
0.68
0.61
77186.47
7796.88
69389.59
171620
97461
74159
0.65
0.58
0.66
0.59
77584.35
8141.52
69442.83
180668
101769
78899
0.7
0.61
0.68
0.61
77269.64
6997.69
70271.95
171395
99967
71428
0.75
0.59
0.66
0.59
77962.76
7328.3
70634.46
181114
104690
76424
0.8
0.58
0.65
0.58
78466.33
7556.43
70909.9
186605
107949
78656
0.85
0.57
0.64
0.57
78652.51
7745.71
70906.8
191640
110653
80987
0.9
0.57
0.64
0.57
78730.87
7798.91
70931.96
191708
111413
80295
1“#_total” means total number of purchases.
2“#_Retailer” means number of purchases from retailer channel.
3“#_Online” means number of purchases from online channel.