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Mathematical Problems in Engineering
Volume 2015, Article ID 610673, 8 pages
http://dx.doi.org/10.1155/2015/610673
Research Article

Customers’ Mode Choice Behaviors of Express Service Based on Latent Class Analysis and Logit Model

School of Transportation and Logistics, Dalian University of Technology, Dalian, Liaoning 116024, China

Received 31 March 2015; Revised 12 August 2015; Accepted 23 August 2015

Academic Editor: Tadeusz Kaczorek

Copyright © 2015 Lian Lian et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

As the parcel delivery service is booming in China, the competition among express companies intensifies. This paper employed multinomial logit model (MNL) and latent class model (LCM) to investigate customers’ express service choice behavior, using data from a SP survey. The attributes and attribute levels that matter most to express customers are identified. Meanwhile, the customers are divided into two segments (penny pincher segment and high-end segment) characterized by their taste heterogeneity. The results indicate that the LCM performs statistically better than MNL in our sample. Therefore, more attention should be paid to the taste heterogeneity, especially for further academic and policy research in freight choice behavior.