Research Article
Customers’ Mode Choice Behaviors of Express Service Based on Latent Class Analysis and Logit Model
Table 6
Mean value of demographic variables in each segment.
| Variable | Mean value | Segment 1 | Segment 2 |
| Gender | | | Male | 0.48 | 0.51 | Female | 0.52 | 0.49 | Age | | | 15 to 26 | 0.58 | 0.52 | 27 to 44 | 0.39 | 0.45 | >45 | 0.03 | 0.03 | Education level | | | <high school | 0.07 | 0.08 | Junior college | 0.11 | 0.15 | Bachelor’s | 0.49 | 0.47 | Master’s | 0.27 | 0.19 | Doctor | 0.05 | 0.11 | Annual income | | | <50,000 | 0.67 | 0.53 | 50,000–100,000 | 0.23 | 0.37 | 100,000–150,000 | 0.08 | 0.07 | >150,000 | 0.02 | 0.03 | Express-used frequency | | | <1 | 0.20 | 0.19 | 1 to 4 | 0.60 | 0.60 | 5 to 10 | 0.10 | 0.11 | >10 | 0.10 | 0.10 |
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