Dynamic Pricing of a Web Service in an Advance Selling Environment

Table 5

The optimal total sales revenue, total cancellation revenue, total revenue, profit, ratio of the profit to the total revenue, and ratio of the total cancellation revenue to the profit for Examples to .

	Example	Example	Example	Example
Sales revenue	4331	3058	2520	2269
Cancellation revenue	286	197	158	139
Total revenue	4616	3256	2678	2409
Profit	3238	1880	1300	1031
Profit/total revenue	70%	58%	49%	43%
Cancellation revenue/profit	9%	10%	12%	14%