Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer

Table 5

Profit variations of manufacturers and retailers with different overconfidence level.

	⁢Master-slave ⁢decision				⁢Decentralized decision ⁢making
	0.9	6.47	2.11	58.29	11.76	2.77	3.79	116.39	22.99
0.8	7.28	2.38	65.99	13.26	3.12	4.25	132.4	25.96
0.7	8.32	2.71	76.05	15.2	3.56	4.87	153.44	29.82
0.6	9.71	3.17	89.68	17.81	4.26	5.33	182.34	35.02
0.5	11.66	3.8	109.24	21.5	4.99	6.81	224.39	42.41