Research Article

Product Form Design Model Based on Multiobjective Optimization and Multicriteria Decision-Making

Table 6

Evaluation matrix for 27 representative car samples.

Sample
number
Design variablesAffective responses
X1–X13Traditional–
Modern
Uncomfortable–
Comfortable
Orthogonal–
Rounded
Complex–
Simple

11 1 1 1 1 1 1 1 1 1 1 1 14.204.522.283.33
21 1 1 1 2 2 2 2 2 2 2 2 23.884.072.873.40
31 1 1 1 3 3 3 3 3 3 3 3 32.272.832.373.93
41 2 2 2 1 1 1 2 2 2 3 3 34.574.203.533.67
51 2 2 2 2 2 2 3 3 3 1 1 14.524.374.073.98
61 2 2 2 3 3 3 1 1 1 2 2 22.954.124.933.87
71 3 3 3 1 1 1 3 3 3 2 2 25.504.174.374.93
81 3 3 3 2 2 2 1 1 1 3 3 34.623.975.624.90
91 3 3 3 3 3 3 2 2 2 1 1 14.204.455.554.70
102 1 2 3 1 2 3 1 2 3 1 2 34.854.683.934.17
112 1 2 3 2 3 1 2 3 1 2 3 13.353.974.033.57
122 1 2 3 3 1 2 3 1 2 3 1 24.454.373.974.28
132 2 3 1 1 2 3 2 3 1 3 1 24.174.204.503.82
142 2 3 1 2 3 1 3 1 2 1 2 33.074.035.223.28
152 2 3 1 3 1 2 1 2 3 2 3 15.504.634.284.45
162 3 1 2 1 2 3 3 1 2 2 3 13.653.772.223.37
172 3 1 2 2 3 1 1 2 3 3 1 22.772.802.582.83
182 3 1 2 3 1 2 2 3 1 1 2 34.533.783.174.15
193 1 3 2 1 3 2 1 3 2 1 3 23.904.835.174.70
203 1 3 2 2 1 3 2 1 3 2 1 35.885.005.124.92
213 1 3 2 3 2 1 3 2 1 3 2 13.303.033.803.97
223 2 1 3 1 3 2 2 1 3 3 2 12.953.582.853.93
233 2 1 3 2 1 3 3 2 1 1 3 24.434.183.183.68
243 2 1 3 3 2 1 1 3 2 2 1 34.454.153.674.73
253 3 2 1 1 3 2 3 2 1 2 1 33.253.974.384.17
263 3 2 1 2 1 3 1 3 2 3 2 15.104.073.554.77
273 3 2 1 3 2 1 2 1 3 1 3 24.454.484.224.68