Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

Table 12

Attribute priorities of Kansei images.

Kansei image	C-FKM			FAHP	Adjusted1	Adjusted2	Adjusted2	Priorities
		Category	K				Normalized
Simple and modern	0.2204	Attractive	4	0.2762	1.1048	0.0609	0.3593	1
Graceful and smooth	0.1659	Attractive	4	0.1550	0.6200	0.0257	0.1518	2
Fashionable	0.1604	Attractive	4	0.1367	0.5468	0.0219	0.1294	4
Special and cool	0.1682	Attractive	4	0.1430	0.5720	0.0241	0.1420	3
Science and technology	0.1645	Attractive	4	0.1279	0.5116	0.0210	0.1242	5
Light and exquisite	0.1207	Attractive	4	0.0785	0.3140	0.0095	0.0559	6
Mellow and soft	0.0945	Indifferent	0	0.0474	0.0000	0.0045	0.0264	7
Sports and racing	0.0527	Indifferent	0	0.0353	0.0000	0.0019	0.0110	8

Note: E_i: mean of the satisfaction of all participants for the demands of a specific consumer. W_i: weight; K: adjustment coefficient.