Mathematical Problems in Engineering / 2018 / Article / Tab 12

Research Article

Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

Table 12

Attribute priorities of Kansei images.

Kansei imageC-FKMFAHPAdjusted1Adjusted2Adjusted2Priorities
CategoryKNormalized

Simple and modern0.2204Attractive40.27621.10480.06090.35931
Graceful and smooth0.1659Attractive40.15500.62000.02570.15182
Fashionable0.1604Attractive40.13670.54680.02190.12944
Special and cool0.1682Attractive40.14300.57200.02410.14203
Science and technology0.1645Attractive40.12790.51160.02100.12425
Light and exquisite0.1207Attractive40.07850.31400.00950.05596
Mellow and soft0.0945Indifferent00.04740.00000.00450.02647
Sports and racing0.0527Indifferent00.03530.00000.00190.01108

Note: Ei: mean of the satisfaction of all participants for the demands of a specific consumer. Wi: weight; K: adjustment coefficient.

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