Mathematical Problems in Engineering / 2018 / Article / Tab 15

Research Article

Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

Table 15

QTT-I Results for “simple and modern.”

ItemAttractive factor

A1 Outline of the front panelA11 Sharp broken line-0.80720.8986
A12 Mellow & full and just as a shield0.3579
A13 Close to letter M/like a helmet-1.5130
A14 Similar to square0.3648

A2 Side trend lineA21 Continuous curve0.93600.8615
A22 Continuous broken line-0.0211
A23 Disconnected irregular polygon0.1643
A23 Disconnected broken line-0.8649

A3 Modelling of the headlightA31 Diamond shape0.93530.6660
A32 Eye shape0.0256
A33 V-shape0.2564
A34 Circle shape-0.0898
A35 Similar to the square shape-0.3784
A36 Cobblestone shape0.0231
A37 Shape of the athletics track-0.1204
A38 Shape of two round-0.2683

A4 Rear modeling featuresA41 Mellow and cocking-up-0.35440.7772
A42 Sharp and cocking-up0.4509
A43 Vertical-tail shape-0.8116
A44 Similar to square/trapezoid0.5208


R= 0.9220

Notes: acategory scores. bPartial correlation coefficients. R: multiple correlation; R2: determination coefficient.

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