Research Article

A Novel Approach Based on Kano Model, Interval 2-Tuple Linguistic Representation Model, and Prospect Theory for Apperceiving Key Customer Requirements

Table 2

Kano evaluation table.

Dysfunctional question:
“If [the product] did not satisfied [feature x],
how do you feel?”
LikeOf courseNeutralCould understandDislike

Functional question: If [the product] satisfied [feature x], how would you feel? LikeQAAAO
Of courseRIIIM
NeutralRIIIM
Could understandRIIIM
DislikeRRRRQ