Three-Echelon Supply Chain Contractual Coordination with Loss-Averse Multiple Retailer Preference

Table 2

Loss-averse parameters.

Symbol	Meaning
	The retailer’s loss-aversion utility
	The retailer’s expected profit
	The retailer’s initial condition set, i.e., in order to without loss, set
	The retailer’s loss-aversion coefficient, if indicates that the retailer is risk-neutral, if indicates that the retailer is having loss-aversion features, and a higher value of corresponds to a higher level of loss-aversion. There is a kink at the reference level 0; if indicates there is no loss