How Does Leasing Affect Green Product Design?

Table 3

Optimal business model choices and green product design strategies.

Types of Markets	Usage cost	Strong pooling effect	Weak pooling effect
High-end market with high environmental preference	High usage cost	Pure leasing model: the product design strategy of focusing on traditional performance	Pure leasing model: the product design strategy of focusing on environmental performance
	Low usage cost	Hybrid model: the product design strategy of focusing on traditional performance	Pure selling model: the product design strategy of focusing on traditional performance
High-end market with low environmental preference	High usage cost	Pure leasing model: the product design strategy of focusing on traditional performance	Pure leasing model or hybrid model: the product design strategy of focusing on environmental performance
	Low usage cost	Pure leasing model: the product design strategy of focusing on traditional performance	Pure selling model: the product design strategy of focusing on traditional performance
Low-end market with high environmental preference	High usage cost	Hybrid model: the product design strategy of focusing on traditional performance	Pure selling model: the product design strategy of focusing on traditional performance
	Low usage cost	Pure leasing model: the product design strategy of focusing on traditional performance	Pure leasing model: the product design strategy of focusing on environmental performance
Low-end market with low environmental preference	High usage cost	Pure leasing model: the product design strategy of focusing on traditional performance	Pure selling model: the product design strategy of focusing on traditional performance
	Low usage cost	Pure leasing model: the product design strategy of focusing on traditional performance	Pure leasing or hybrid model: the product design strategy of focusing on environmental performance