Research Article
Preferred Service Investment in the Dual-Channel Supply Chain: Leader-Follower Relationships and Product Characteristics
Figure 7
Comparisons of the retailer’s profit in different preferred service investment combination modes based on different leader-follower relationship modes when products are easier to sell in the distribution channel and have high heterogeneity between two channels . (a) Stackelberg game led by the supplier; (b) Stackelberg game led by the retailer; (c) Nash Equilibrium game between the supplier and retailer.
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