Research Article

Preferred Service Investment in the Dual-Channel Supply Chain: Leader-Follower Relationships and Product Characteristics

Table 5

The optimal sales price and sales volume of the supplier and the retailer: different preferred service investments combination modes in the condition of a retailer-led Starckelberg game.

Preference characteristicsSupplier is self-interested

Retailer is self-interested
Supplier is altruistic

Retailer is altruistic Supplier is self-interested
Supplier is altruistic