Mathematical Problems in Engineering / 2020 / Article / Fig 1

Research Article

Exploring the Adoption of Nike+ Run Club App: An Application of the Theory of Reasoned Action

Figure 1

Path analysis of Nike Run + behavioral model. PU: perceived usefulness. PEU: perceived ease of use. PP: perceived playfulness. INT: interpersonal influence. WOM: internet word-of-mouth. ATT: altitude. SN: subjective norm. BI: behavior intention. e: error.

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