Research Article
Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model
Table 3
Center degree and cause degree of influencing factors of mobile reading APP user experience.
| Number of factors | Factors | Center degree | Cause degree |
| 1 | Fluency | 2.76978 | −0.14739 | 2 | Availability | 2.76731 | 0.08810 | 3 | System performance | 2.81148 | 0.50902 | 4 | Stability | 2.76706 | 0.07963 | 5 | Content richness | 3.06627 | 1.33607 | 6 | Information quality | 3.13706 | −1.49403 | 7 | Timeliness | 2.91021 | −0.91378 | 8 | Integrity | 2.77533 | −0.23046 | 9 | Personalized service | 2.88299 | 0.82116 | 10 | Convenience | 2.77723 | 0.25275 | 11 | Rich reading function | 2.85406 | −0.71069 | 12 | Advertising | 2.77223 | −0.18860 | 13 | Interface design | 2.76637 | 0.04955 | 14 | Interpersonal interactions | 2.84079 | −0.65425 | 15 | Feedback system | 2.78690 | −0.34460 | 16 | Privacy protection | 2.79646 | −0.41614 | 17 | Copyright protection | 2.96525 | 1.07913 | 18 | Payment security | 2.79201 | −0.38446 | 19 | Behavioral fit | 2.77323 | 0.20300 | 20 | Value fit | 3.01256 | 1.20525 | 21 | Continuity of use | 2.76937 | −0.13925 |
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