Identification of Key Influencing Factors of User Experience of Mobile Reading APP in China Based on the Fuzzy-DEMATEL Model

Table 3

Center degree and cause degree of influencing factors of mobile reading APP user experience.

Number of factors	Factors	Center degree	Cause degree
1	Fluency	2.76978	−0.14739
2	Availability	2.76731	0.08810
3	System performance	2.81148	0.50902
4	Stability	2.76706	0.07963
5	Content richness	3.06627	1.33607
6	Information quality	3.13706	−1.49403
7	Timeliness	2.91021	−0.91378
8	Integrity	2.77533	−0.23046
9	Personalized service	2.88299	0.82116
10	Convenience	2.77723	0.25275
11	Rich reading function	2.85406	−0.71069
12	Advertising	2.77223	−0.18860
13	Interface design	2.76637	0.04955
14	Interpersonal interactions	2.84079	−0.65425
15	Feedback system	2.78690	−0.34460
16	Privacy protection	2.79646	−0.41614
17	Copyright protection	2.96525	1.07913
18	Payment security	2.79201	−0.38446
19	Behavioral fit	2.77323	0.20300
20	Value fit	3.01256	1.20525
21	Continuity of use	2.76937	−0.13925