|
| | Snapp | Tap30 | Carpino | Generic |
| Snapp | Defensive | Offensive | Offensive | |
| | | | (1) Providing high-quality transportation service |
| (1) Quick access in the shortest possible time | (1) Drivers with higher quality services | (1) Not enough knowledge about the application | (2) Giving score and comment to drivers |
| (2) Not enough knowledge about using smartphones | (2) Recruiting resident drivers in each city | (2) Drivers’ low education level | (3) Finding the nearest taxi around and directs it to the passengers |
| (3) High ranking drivers | | (3) Long distance from drivers to passengers | (4) High security |
| (4) The smartest online taxi application | (4) The high price of transportation service | (5) Monitoring and sending the instant location to the others |
| (6) Getting the lowest price service in comparison to traditional transportation structure |
| (7) Getting discount code on several trips |
| Tap30 | Offensive | Defensive | Offensive |
| (1) The ability of trip sharing | (1) Providing taxi services for all destinations with the lowest price | — |
| (2) Providing lower price transportation services | (2) Instant payment with a debit card |
| Carpino | Offensive | Offensive | Defensive |
| (1) Safety for women and girls all the time | — | (1) Drivers with valid driving license and regular medical test conformed by taxi organization |
| (2) Accessibility all the time in bad weather conditions | (2) “I am responsible” campaign (represents high responsibility of Carpino drivers for passengers |
|
