Research Article
Considering the Sales Method and Logistics Service Strategy, Which Operating Mode Is the Best under Different Power Structures?
| Symbols | Definition |
| | Service level of e-commerce platform logistics | | Logistics service sensitivity coefficient | | Commission rate | | Market size | | Third-party logistics unit price | | Demand function, | | E-commerce platform profit function, | | Brand merchant profit function, |
| Decision variables |
| | Retail price | | Wholesale price | | Platform unit logistics price |
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