Research Article

Considering the Sales Method and Logistics Service Strategy, Which Operating Mode Is the Best under Different Power Structures?

Table 2

Notations.

SymbolsDefinition

Service level of e-commerce platform logistics
Logistics service sensitivity coefficient
Commission rate
Market size
Third-party logistics unit price
Demand function,
E-commerce platform profit function,
Brand merchant profit function,

Decision variables

Retail price
Wholesale price
Platform unit logistics price