Critical Success Factors for Competitive Advantage in Iranian Pharmaceutical Companies: A Comprehensive MCDM Approach

Table 6

Computation of the SWARA method.

Attributes	Comparative importance of average value	Coefficient	Recalculated weight	Weight
Manufacturing strategy	—	1	1	0.413
Formal strategy planning	0.84	1.84	0.543	0.225
Manufacturing involvement	0.75	1.75	0.311	0.128
Supplier involvement	0.65	1.65	0.188	0.078
Product innovation	0.36	1.36	0.138	0.057
Customer support	0.49	1.49	0.093	0.038
Infrastructural organization	0.51	1.51	0.062	0.025
Cost	0.81	1.81	0.034	0.014
Quality	0.71	1.71	0.020	0.008
Delivery	0.42	1.42	0.014	0.006
Flexibility	0.39	1.39	0.010	0.004
Customer satisfaction	0.76	1.76	0.006	0.002