Research Article
Critical Success Factors for Competitive Advantage in Iranian Pharmaceutical Companies: A Comprehensive MCDM Approach
| | Max | Max | Max | Max | Max | Max | Max | Min | Max | Max | Max | Max | CSFs | Manufacturing strategy | Formal strategy planning | Manufacturing involvement | Supplier involvement | Product innovation | Customer support | Infrastructural organization | Cost | Quality | Delivery | Flexibility | Customer satisfaction |
| Optimal value | 8 | 9 | 9 | 9 | 9 | 8 | 9 | 3 | 9 | 9 | 9 | 9 | Firm 1 | 7 | 8 | 9 | 4 | 5 | 8 | 9 | 6 | 5 | 7 | 8 | 7 | Firm 2 | 5 | 4 | 8 | 7 | 9 | 6 | 9 | 5 | 8 | 7 | 2 | 6 | Firm 3 | 4 | 7 | 5 | 8 | 9 | 6 | 7 | 4 | 8 | 5 | 9 | 8 | Firm 4 | 8 | 7 | 5 | 9 | 6 | 8 | 7 | 4 | 5 | 4 | 8 | 9 | Firm 5 | 7 | 8 | 8 | 9 | 8 | 5 | 6 | 4 | 7 | 8 | 9 | 3 | Firm 6 | 7 | 8 | 9 | 5 | 4 | 2 | 6 | 3 | 5 | 4 | 7 | 8 | Firm 7 | 6 | 9 | 8 | 7 | 8 | 5 | 6 | 4 | 7 | 8 | 9 | 6 | Firm 8 | 5 | 4 | 6 | 3 | 9 | 8 | 7 | 8 | 9 | 8 | 7 | 9 | Firm 9 | 3 | 5 | 6 | 8 | 9 | 7 | 7 | 8 | 9 | 8 | 7 | 8 | Firm 10 | 6 | 6 | 5 | 9 | 8 | 6 | 7 | 8 | 9 | 4 | 3 | 5 | Firm 11 | 4 | 3 | 6 | 5 | 9 | 8 | 7 | 8 | 8 | 9 | 7 | 6 |
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