Research Article

Critical Success Factors for Competitive Advantage in Iranian Pharmaceutical Companies: A Comprehensive MCDM Approach

Table 7

Decision-making matrix.

MaxMaxMaxMaxMaxMaxMaxMinMaxMaxMaxMax
CSFsManufacturing strategyFormal strategy planningManufacturing involvementSupplier involvementProduct innovationCustomer supportInfrastructural organizationCostQualityDeliveryFlexibilityCustomer satisfaction

Optimal value899998939999
Firm 1789458965787
Firm 2548796958726
Firm 3475896748598
Firm 4875968745489
Firm 5788985647893
Firm 6789542635478
Firm 7698785647896
Firm 8546398789879
Firm 9356897789878
Firm 10665986789435
Firm 11436598788976