Research Article
Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis
Table 2
Importance and performance of green hotel criteria.
| No. | Item | Importance | Performance | Competitive strategy |
| a1 | Water conservation practices | 5.2 | 5.9 | Possible overkill | a2 | Electricity conservation practices | 5.3 | 5.6 | Low priority | a3 | Energy conservation in air conditioning | 5.5 | 6.1 | Possible overkill | b1 | Classifying and recycling garbage | 6.1 | 5.8 | Keep up the good work | b2 | Prohibition of disposable products and engagement in waste reduction efforts | 6.0 | 5.9 | Keep up the good work | b3 | Use of recycled products | 6.0 | 5.2 | Concentrate here | c1 | Green product procurement | 6.1 | 5.9 | Keep up the good work | c2 | Environmental protection and maintenance | 5.9 | 5.3 | Concentrate here | c3 | Use of organic food products | 5.9 | 5.9 | Keep up the good work | d1 | Brand awareness | 5.6 | 5.5 | Low priority | d2 | Brand image | 5.9 | 5.6 | Concentrate here | d3 | Overall service quality | 6.1 | 6.0 | Keep up the good work | Mean | ā | 5.76 | 5.71 | ā |
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