Advertisement Click-Through Rate Prediction Based on the Weighted-ELM and Adaboost Algorithm

Table 1

Description of the experimental dataset.

Attribute name	Data type	Attribute explanation
push_time	Timestamp	Time of bidding request
u_id	String	User ID
exchange_id	Int	Advertising Exchange Platform ID
c_id	String	Advertising Creative ID
space_id	String	Advertising Position ID
area_id	Int	Area ID
media_id	Int	Meida ID
advertiser_id	Int	Advertiser ID
policy_id	Int	Policy ID
user_agent	String	Agent of browser
user_ip	String	User ip
if_click	Int	If click
if_show	Int	If show
price_base	Double	Lowest price for bidding the advertising position
price_win	Double	Price for winning the advertising position
url	String	URL