Analysis of Behavioral Economics in Crowdsensing: A Loss Aversion Cooperation Model
Table 1
Mapping of the grape experiment and incentive mechanisms.
Participants
Step one
Step two
Regulation
Grape experiment option 1
Monkeys
Put one grape in front of the monkeys
Do a coin toss
Coins face up; add 1 grape
Grape experiment option 2
Monkeys
put two grapes in front of the monkeys
Do a coin toss
Coins face down; take away 1 grape
Traditional incentive mechanism
Network nodes
The node chooses whether to participate
The node chooses whether to participate
Increase the node contribution only if the node cooperates
New incentive mechanism based on the loss aversion
Network nodes
Increase the node contribution to the capable nodes
The node chooses whether to participate
Decrease the node contribution only if the node does not cooperate
Common
Having a certain understanding to determine their own interests
Encourage monkeys to participate in experiment; encourage nodes to join in system
Although the coin toss is a probability event, the choice of cooperation is the node’s own decision; they are for the subsequent results and monkeys/nodes know how it works
Additional gained contribution (grape) and feeling happy, or loss of contribution (grape) and feeling pain