Research Article

Analysis of Behavioral Economics in Crowdsensing: A Loss Aversion Cooperation Model

Table 1

Mapping of the grape experiment and incentive mechanisms.

Participants Step one Step two Regulation

Grape experiment option 1MonkeysPut one grape in front of the monkeysDo a coin tossCoins face up; add 1 grape

Grape experiment option 2Monkeysput two grapes in front of the monkeysDo a coin tossCoins face down; take away 1 grape

Traditional incentive mechanismNetwork nodesThe node chooses whether to participateThe node chooses whether to participateIncrease the node contribution only if the node cooperates

New incentive mechanism based on the loss aversionNetwork nodesIncrease the node contribution to the capable nodesThe node chooses whether to participateDecrease the node contribution only if the node does not cooperate

CommonHaving a certain understanding to determine their own interestsEncourage monkeys to participate in experiment; encourage nodes to join in systemAlthough the coin toss is a probability event, the choice of cooperation is the node’s own decision; they are for the subsequent results and monkeys/nodes know how it worksAdditional gained contribution (grape) and feeling happy, or loss of contribution (grape) and feeling pain