| Business model innovation | Form | Dynamic capabilities |
| Customer value proposition innovation | Integrating redundant resources through the platform; using large data mining to improve operational efficiency: providing differential services for different levels of drivers and passengers to improve service experience; and advocating a sharing economy | Market perception capability: listening to customers’ opinions, focusing on customer evaluation, and detecting changes in external environment |
| Product innovation | A series of products, such as taxi, DiDi special car, and express have been iterated, and the service system of the car under the support of big data has been established, which has formed a higher trade barrier | Learning and integration capabilities: improving the poorly evaluated products, obtaining new knowledge from the external environment, such as consumers, competitors, and partners, integrating them into internal knowledge, and ensuring the speed of product iteration Organizational flexibility: quickly responding to customer needs, adjusting organizational structure and only module |
| Profit model innovation | The proportion of orders fee, information service fees, advertising revenue, the financial value of large pools, and the information value of big data | Coordination capability: finding common interests with competitors and cross-border enterprises and turning the competitive relationship into organic win-win cooperation |
| Partnership innovation | Partnership with WeChat, Alipay, and other mobile payment platforms; partnership with Micro-Blog, the Front, Ali Travel, Hunan Satellite TV, and other media platforms; partnership with the GAD map, Home Inn, and other living service platforms | Coordination capability: good relationship with Tencent, Alibaba, Sina, Auto Navy Map, and other cross-border enterprises, as well as good negotiation and communication skills | Merger with competitors in the industry, such as the KuaiDi, integration with the traditional cruising taxi, cooperation with the tourist company, the bus group, the automobile manufacturer, the service provider of the auto after-sale service, and so on | Coordination capability: Good relationship with competitors, taxis, and upstream and downstream companies such as the after-sales market, as well as negotiation and communication skills |
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